If you're reading this, you probably fall into one of three camps when it comes to content creation. And spoiler alert: all of them involve some form of procrastination.

Let's break down each of the 3 archetypes—and more importantly, their fixes.

You know you need to post. You've thought about it. Maybe you've even opened LinkedIn, stared at that blank post box, and immediately closed the tab.

The problem: You're looking at "building a platform" as one massive, Herculean task instead of a series of small, doable steps.

When you think "I need to start a newsletter," your brain sees one giant, terrifying thing you have to do perfectly.

The fix: Break it down into small, actionable steps. Instead of something scary and broad like, “start a newsletter,” view it as:

This newsletter you're reading right now took me weeks. Not because it had to, but because I gave myself permission to chip away at it 10-15 minutes a day instead of demanding perfection in one sitting.

You're not scared to start. You're excited! Maybe… too excited.

The problem: You want your launch to be perfect. You're researching, tweaking, maybe hiring designers, building hype for weeks. You're investing time, money, and energy into making this thing flawless.

And then one of two things happens:

The fix: Your first version doesn't have to be your best version. It just has to exist.

I've been posting on LinkedIn for THREE YEARS. This year alone, I grew 129% in followers! Not because I finally figured out the "perfect" strategy, but because I spent years in messy consistency learning what actually works for me.

Your strategy that works will be different than mine. And the only way to find yours is to actually post the damn thing and see what happens.

You have no problem posting… then starting over. Again and again.

The problem: New niche. New branding. New lead magnet. New platform. Back to the old platform. Different target audience. Different content format.

You launch something, it doesn't blow up immediately, so you scrap it and start fresh. Rinse and repeat until the end of time!

It’s tough to hear, but constantly reinventing yourself is just as bad as not posting at all.

The fix: Learn that slow growth IS real growth. If your only problem is "I'm not seeing results fast enough," that's a patience problem, not a strategy one.

If you want to effectively evaluate whether certain positioning is working in your favor, you have to give it time. Give your strategy at least 8-12 weeks of consistent execution before you blow it up and start over.

Here's your three-step game plan:

1. Break down the mountain: Take your big scary goal and chunk it into 15-minute tasks. You don't need to launch your entire platform in a day. You need to do one small thing today.

2. Prep, but don't over-prep: Spend less time planning than executing. If you've been "planning" for more than a week, you're procrastinating. Hit publish on something imperfect.

3. Commit to slow growth: Accept that compound growth takes time. Don't abandon ship after two weeks. The people who win are the ones who are still posting when everyone else quits.

This week, I want you to do ONE thing that moves you closer to posting:

That's it. One small step. Not the whole mountain.

And then do it again next week.

Because the only way to build a platform is to actually post anyway.

See you next week! 👋

P.S. If you're struggling with what to post or how to make your content strategy actually work without selling your soul, reply to this email. I read every single one.